A few months ago (sorry, I am a neglectful blogger), my iPhone Simulator video capture application, SimCap, was accepted into the Mac App Store. Sales are roughly two to three times what I was seeing before, selling from the company website and taking payment through PayPal. This may be in part due to the small drop in price (from $15 to $9.99), but I suspect the more likely explanation is the increased visibility listing in the App Store brings.
In all, I think that this has been a good move.
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