This great article in Wired led me to this discussion of J.J. Abrams' latest project. I'm a big fan of the idea of ARGs, despite never having taken part in one. Thinking about the movie, I really hope he does come up with something original, because at the moment the discussion suggests John Wydham's The Kraken Wakes.
I shall have to start the "Hands Off Our Science Fiction" movement...
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